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Author: Kevin Dees

Your Autoplaying Homepage Video Might Kill You

by Kevin Dees on July 7, 2019.

Your homepage needs to direct attention not distract it. Autoplaying videos on your homepage have the potential to distract and not direct customers. Videos are important to your website and they can increase your conversion rates, up to 80%, but you need to know the DO NOTs. We have all seen a homepage that has...

Stop These 2 Things From Appearing on Your Landing Page

by Kevin Dees on June 29, 2017.

Two things that need to stop appearing on your landing pages are impersonal testimonials and vague words. Vague words only confuse customers keeping them from buying from you. Impersonal testimonials lack emotion and make it hard for visitors to connect with them. Impersonal testimonials Testimonials that are not personal are no testimonials at all. Impersonal...

Your Homepage is Not Your Most Important Page

by Kevin Dees on June 27, 2017.

Your homepage is not the most important page on your site. Your customer’s landing page is the most important page on your site. The first page someone enters your website through is called a landing page. When a visitor enters your site through your homepage, the homepage becomes their landing page. When a visitor enters...

4 Principles for Making Your Home Page Work

by Kevin Dees on June 13, 2017.

Every business is unique. When it comes to crafting a powerful homepage you need a solution that works with your unique business objectives. There is a lot of marketing advice out there. Much of it is really good too. This makes it incredibly hard to know what advice will work for your business and what...

Dealers and Retailers Care About Time Over Products

by Kevin Dees on June 9, 2017.

As a Manufacturer, when it comes to dealer and retailer relationships you are not selling them your products you are selling them time. Because you are a manufacturer you have unique problems. This is very true if you do not sell direct. You need to create products consumers demand.  And, you need to provide time-saving assistance to dealers and retailers so...

Dividing Your Marketing Time

by Kevin Dees on May 25, 2017.

If you are having a hard time executing or if you are executing a lot without getting results, you need a plan. A plan gives you the direction and steps needed to start moving your business forward. Herb Jenkins is one of the executive board members at Ramsey Solutions. Herb speaks to small business owners with...

A Converting Call to Action Requires Empathy

by Kevin Dees on May 24, 2017.

If you want someone to buy a product, schedule a service, or share an idea you need a “call to action”. In marketing, a “call to action” is the action you are asking someone to take. The problem is that not everyone has a “call to action” that converts and some are outright terrible. Think about...

3 Mistakes to Avoid for Businesses Online

by Kevin Dees on May 22, 2017.

Everyone makes mistakes. Just today I was listening to Dave Ramsay, who was speaking at the 2017 EntreLeadership Summit, and he said something profound about success and failure. He said, “Success is not a gleaming shining mountain. It is a pile of failure… I’m a colossal failure. Only, I’m standing on all my failures instead...

1 Ecommerce Reality You Can Count On

by Kevin Dees on May 20, 2017.

No one can get around the fact that technology will eventually fail. In eCommerce, failure is one thing you can count on. Payment gateways, email systems, databases, and servers all have downtime eventually. Plus hackers are very real and are always snooping around. Minimizing failure is a big topic and there is a lot to...