Two Problematic Approaches to Business Websites
Exhaustive Approach 1
Web Agencies approach your web project as all-encompassing in every feature, any possible content, focus painfully on design, talk about driving traffic too early on, and types of platforms. All this all over many months and months.
Exhaustive Approach 2
Free DIY Platforms
Do you really want to waste months and months of time trying to sort out how to get a real business website up and running by yourself? Once you figure that out by yourself, assuming you know what you're doing, is it executed correctly to actually help your business brand and drive leads to your business?
MUCH Better Option
Business Website Leader Approach
All of the elements you want and need for your website are important, but only at the right time. Work directly with web professionals to prioritize getting the fundamental pieces in place and phase out the others once your baseline is established for winning online. Business Website Leader has already thought through what you need to get you started getting new leads from your website. All in a matter of weeks, not months.
The Business Website Leader Approach
You get results from your website much sooner.
Set Your Foundation
Get your website's framework set up properly before diving into adding additional features and functionality on your current platform. If the foundation is not right, adding more features to the foundation makes your web project more cumbersome and slower to go live.
Focus Your Message
We think we need a sweet, trendy, fresh new design for our website. You will get that new design in the process but more importantly, is your website communicating what you do and how prospects can get your product or service quickly and easily? The right message on a bad design works better than a vague, unclear message on a killer design.
Prioritize Your Quality
Instead of trying to get all 50 - 100 pages of your website perfect before you go live, focus on getting your two main pages that will help clarify your main message and get your conversions up. Then, drop-in your other pages as-is and refine them in phases later.
Get Your Conversions
Driving traffic to your website is great. It’s not great when the prospect reaches your website and they do not convert to a lead. Start with making sure the traffic that does come to your website converts first, then you can drive more traffic knowing it will pay off.
Professionals Managing and Maintaining Your Website
We are your guide to get you a new business website and keep it going strong month after month.
- You will have Peace of mind knowing we're there for you.
- Hosting server(s), platform upgrades and SSLs are covered.
- WordPress plugin costs and web platform costs are included.
- Technical support for servers and a bug-free website is included.
- You will have access to Robojuice podcasts, blogs, newsletters.
- Advice and estimates when you need help with content or new features.