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Category: Marketing

Traffic Is Not Your Problem

by Kevin Dees on September 22, 2020.

Driving traffic shouldn’t be your website’s first priority. When you focus on getting traffic before optimizing your website’s conversion rate you can easily end up wasting your time and money.  A conversion (converting) is simply turning non-paying customers into paying ones. It is critical that you make sure your website traffic converts. Only when you...

Stop These 2 Things From Appearing on Your Landing Page

by Kevin Dees on June 29, 2017.

Two things that need to stop appearing on your landing pages are impersonal testimonials and vague words. Vague words only confuse customers keeping them from buying from you. Impersonal testimonials lack emotion and make it hard for visitors to connect with them. Impersonal testimonials Testimonials that are not personal are no testimonials at all. Impersonal...