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Category: eCommerce

Why Business Websites Need SSL

by Kevin Dees on July 1, 2020.

To win online you need to stay on top of the web and your website. This is why you need TLS/SSL for your website. When your site uses TLS/SSL you get a boost in all three of these areas: Your site’s findability on Google. Your site’s security. Your site’s loading speed. What is TLS/SSL SSL, or…

12 eCommerce Requirements For Credit Cards

by Kevin Dees on May 19, 2020.

Because hackers are always trying to steal credit card information American Express, Discover Financial Services, JCB International, MasterCard, and Visa Inc. design Payment Card Industry Compliance or just PCI Compliance. So, why do you need to be PCI Compliant? First, when the credit card ecosystem is compromised everyone is affected.  Second, if you are not PCI Compliant you…

Your Homepage is Not Your Most Important Page

by Kevin Dees on June 27, 2017.

Your homepage is not the most important page on your site. Your customer’s landing page is the most important page on your site. The first page someone enters your website through is called a landing page. When a visitor enters your site through your homepage, the homepage becomes their landing page. When a visitor enters…

Dealers and Retailers Care About Time Over Products

by Kevin Dees on June 9, 2017.

As a Manufacturer, when it comes to dealer and retailer relationships you are not selling them your products you are selling them time. Because you are a manufacturer you have unique problems. This is very true if you do not sell direct. You need to create products consumers demand.  And, you need to provide time-saving assistance to dealers and retailers so…

A Converting Call to Action Requires Empathy

by Kevin Dees on May 24, 2017.

If you want someone to buy a product, schedule a service, or share an idea you need a “call to action”. In marketing, a “call to action” is the action you are asking someone to take. The problem is that not everyone has a “call to action” that converts and some are outright terrible. Think about…

3 Mistakes to Avoid for Businesses Online

by Kevin Dees on May 22, 2017.

Everyone makes mistakes. Just today I was listening to Dave Ramsay, who was speaking at the 2017 EntreLeadership Summit, and he said something profound about success and failure. He said, “Success is not a gleaming shining mountain. It is a pile of failure… I’m a colossal failure. Only, I’m standing on all my failures instead…

1 Ecommerce Reality You Can Count On

by Kevin Dees on May 20, 2017.

No one can get around the fact that technology will eventually fail. In eCommerce, failure is one thing you can count on. Payment gateways, email systems, databases, and servers all have downtime eventually. Plus hackers are very real and are always snooping around. Minimizing failure is a big topic and there is a lot to…