Before
Challenge
Before we worked with Business Website Leader, our website message didn’t perfectly align with our mission on the home page. The non-profit service focus was not communicating clearly at a glance, and donation links were not as prominent as they needed to be. We also struggled with donors being routed through a third-party site for donation processing. We needed visitors to immediately understand who we were, why they should give, and provide them easy access within our site to do so.